[VaSteve]

Originally Posted by stomachmonkey

Mindshare.

You may not have a need for the advertised item every time you are exposed to it but when you do find a need for a product in a particular category you're more likely to recall the one you've heard about most often.

This is some of it.

Some companies look for a long time strategy like this. Some are in for the quick hit. Dspends on their model.

I will sit on the couch with the Mrs and she'll pick up on many of the ads.l. I can ignore most of them to the point something that was on 100 times during one broadcast (like a race) I will not have seen it . On the 101st arising I will spot it. Others cut right through the clutter and get right to me to where I actively watch it and I'll miss the other 5 in the break. I don't know how that works. I wish I could unlock the formula.