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Advertising psychology:
You are looking for a product that does X.
You go to the store and see twenty different brands on the shelf but, one of them you recognize the name from a commercial.
You are more likely to buy the product your recognize because being familiar with the name eases the fear of picking an unknown that could be inferior.
"There is no such thing as bad publicity except your own obituary" -Brendan Behan
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Joe
See Porsche run. Run, Porsche, Run: `87 911 Carrera
Last edited by Por_sha911; 01-25-2015 at 07:10 PM..
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