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Advertising can serve multiple purposes, depending upon the company's goal. Brand awareness, product positioning (i.e. Rolex as a sign of status), problem solving (laundry detergent that removes stains better than brand B), or even solving a problem you never realized you had. I think the OP is asking about the awareness piece.
In short, yes annoying ads work. While I'm hard pressed for an example, I have had more than one instance where I needed a product/service and the annoying ad popped into my mind. Job done for the advertiser. However, there is a threshold for annoyance and saturation for some, including myself. When I need something and the over saturated annoying ad oops into mind, I'll search for competitors of the advertising company.
We could talk forever about product positioning. My personal fav is the Ford campaign to fight their reputation for poor quality in the late 70's early 80's. My fellow old guys will remember it. The best part is that, in reading a few books on the auto biz about that time, the only work done on quality by Ford, at the time, was the ad campaign!
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97 Carrera Coupe - Red
89 Carrera Coupe - Baltic Blue - Sold
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