[Porsche-O-Phile]

That's precisely the history behind NWS's creation of named storms for major tropical systems - there was a case (believe it was in the 60s) where there were two major storms and people got confused as to which was which.

That's not why TWC is doing it. They're riding the coattails of NWS's standard to make every rinky-dink storm sound significant which only waters it down IMHO. It's like the boy who cried wolf. If we amp everyone up and stim-inject every single storm just to make it as sensational-sounding as possible (to sell more advertising) then sooner or later people just tune it out. That's the danger.

I don't pay much attention to the names anyway and I suspect most people also don't. I just look at the 5-day outlook and if it looks like there's nasty stuff coming I make plans to deal with it. I don't care much beyond that.