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Great thread Todd! I deal alot with commercials, very trippy side of the job. Creative vs. Client. Especially today where everyone "zaps" thru commercials, advertising has changed so much. You gotta catch them and reel them in.
There's some great ones out there, cleverness. You have have an introduction, subject/ story and have an ending/ resolution all in 30-60 seconds. Quite an art.
My current fave that I always have to watch is "Jake from State Farm". I laugh my ass off everytime and I must have seen it 500.
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"Prayer isn't a parachute. It's a compass. It doesn't save you from the storm. It guides you through it." - Bear Grylls
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