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Originally Posted by 74-911
The world was a different place then to begin with (which may be why you don't get it) and it doesn't matter what anyone in the ad business today thinks of it although any of them would probably give their proverbial left arm to have developed it. I would think anyone over the age 50 can probably sing along with it (kind of like American Pie), it is the iconic coke commercial and so to say that it was successful is a mild understatement.
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Yep, the world was a different place all right. I remember when that ad first ran and it did make an impression on people. The "free love" mood of the latter 1960s existed into the early '70s and baby boomers had not yet discovered the joys of making a lot of money (1980s). There was still a communal feeling in much of the culture. Very catchy song too. From a Mad Men perspective that Coke ad was a huge home run.