[Heel n Toe]

Here's an example of the kind of thinking you can find on the IMDb board...

modsquad20 Did you notice what Don was wearing at the end when he smiled?

… a white dress shirt, open for business.

Jim Hobart's white whale. Moby Dick. Dick Whitman.

The "Teach The World to Sing" Coca-Cola ad is the Mona Lisa of advertising. It's the greatest commercial ever made. That may be hard to understand for anyone not alive at the time, but the cultural shock wave it made was immeasurable. I haven't seen that ad since it aired in '71, but when it came on at the end of the episode, I knew every note and every lyric as I know Happy Birthday. It's message is universal… it's a testament to personal happiness.

This had to be Weiner's starting point for the entire series. He took the 60 second high point of an entire industry and asked himself, "Who created this ad? Why was THIS idea born? What was going on in the life of a man to want to even conceive a campaign like that?" A man who was lost, broken, afraid. A man who has lived a life of great pain and heart ache. A man seeking peace within himself at almost any price.

The ending to the series was where series started.

"Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK."