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Shaun I know you are really good at this type of stuff, but it took me awhile to make the connection between your stated goals for the company and the name and logo.
The name and logo are excellent, btw, I just didn't make the leap from that to the business.
Is it too insider baseball?
I just started another company that does aero work in the trucking industry (designing skirts and other aero devices) as well as wind tunnels, etc.
We all really liked Etesian Engineering - Etesian is a Greek name for strong winds in the Aegean Sea. Kind of neat.
When we took it out of our little group, it didn't play well. Cute but, "que"?
Anyway, my take on the name and logo isn't negative at all.
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1996 FJ80.
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