Thread: Company name
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Shaun @ Tru6 Shaun @ Tru6 is online now
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Join Date: Dec 2001
Location: Cambridge, MA
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Thanks Paul, point well taken. I can only respond with "Pelican Parts."

Seriously, it will definitely be incumbent upon me to connect the name with that I only sell and work on used air-cooled 911 parts and cars. That's part of the fun.

One of the things that I wanted to eschew was a kitschy name: no Renn or Werks or umlauts, stuff like that. It's been done and many have done it well, but that time has passed. Toby's suggestion was a good one though and I really like the Trü6 name as logo. It could also be the next IKEA 6 drawer dresser.

I wanted something easy to say and type in and lend itself to a reasonable logo. I think we're there. Now it's up to me to let people know what it's about.

Like your Etesian Eng., I don't think Tru6 will bowl anyone over. But if you like it, and you can get it to stick in your customer's mind, might be worth telling your story with your name.


Quote:
Originally Posted by Seahawk View Post
Shaun I know you are really good at this type of stuff, but it took me awhile to make the connection between your stated goals for the company and the name and logo.

The name and logo are excellent, btw, I just didn't make the leap from that to the business.

Is it too insider baseball?

I just started another company that does aero work in the trucking industry (designing skirts and other aero devices) as well as wind tunnels, etc.

We all really liked Etesian Engineering - Etesian is a Greek name for strong winds in the Aegean Sea. Kind of neat.

When we took it out of our little group, it didn't play well. Cute but, "que"?

Anyway, my take on the name and logo isn't negative at all.
Old 07-02-2015, 09:03 AM
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