Quote:
Originally Posted by Shaun 84 Targa
I have purchased trü6.com and tru-6.com. Tru6.com is owned by a squatter.
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You're going to build name value for trü6.com, but the average joe is not going to know how to get an umlaut, or he will ignore it as advertising fluff, and will end up at Tru6.com.
Now you're building value for that site, or you're losing customers. Eventually, the owner of Tru6.com wises up and decides you should pay him for the domain. A lot. You don't pay him and he decides to make it a porn hub? What does that do to your customers who end up there?
Never make it hard for your customer to find you.
Never confuse your customer.
Another thought.... what does the name tell me about your business?
Does "trü6" convey a mental image of porsche parts and lighting?