Quote:
Originally Posted by Shaun 84 Targa
"Pelican Parts."
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I was thinking about that very thing as I typed my comment. I'm not sure if it is an "exception to the rule" or if Wayne had to market heavily in the early years until he built his reputation and fan base.
It may work out fine, but I still run into Porsche owners at PCA meets and at the track who have no idea what Pelican is. I call this lost opportunity.
Of course, advertising helps. MM ran ads in the Porsche magazines and enjoyed a steady business in spite of their reputation.