Yeti's are status symbols in FL. They sell as many t-shirts and caps and stickers as coolers it would seem. If you really want to be cool put a Yeti sticker on the back window of your jacked up 4x4.
(next to your Rebel flag)
If you go to an outdoor forum or off road/Jeep forum you'll see threads and threads on them.
I decided to upgrade my old standard cooler by putting a foam liner in it. YouTube is full of guys doing the same and that's where I got the idea. I used 1/2" foil backed iso board from HD. Used real metal foil duct tape to seal it. I use a bungee cord to keep the lid tightly sealed. Keeping the lid sealed is 50% of the battle to keep the heat out-cold in. Yeti uses a o-ring seal and rubber latches to really pull it down tight.
