Quote:
Originally Posted by stomachmonkey
Part of his business will be renting it out, $5k per day or $20k per week.
Otherwise he'll be using it for his own shoots / projects.
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20k a week for the camera is unlikely these days. The going rate in LA is around 10k but you can usually get them for about 8k if you've built a relationship with your vendor. Perhaps he's getting 20 grand for a kit rental.
While you might think the rental price is astronomical but you have to remember this camera won't be state of the art for long and the rental company has to maximize their ROI as quickly as possible. For example the Phantom Flex 2k is currently renting for around 5k a week and is just as (if not more so) capable as the Flex 4k in every aspect other than resolution. Also, being an item that gets use out in the field, they tend to get banged up through its normal course of operation so the rental house has to do a good deal of maintenance and QC on their products if they want to keep a good reputation with the very picky production community.
Now I'm not saying that he/she can't do well renting the Flex out but it's not an instant license to print money. A few years ago that license would have been owning a good film recorder and letting it sit there cranking out thousands of prints of trailers for 2 grand per print. Now however with film distribution dead that business is dead too and perhaps creating the DCP files for the digital delivery of trailers is the way to go.
I wish you friend the best of luck with his endeavor!
Michael