Quote:
Originally Posted by Paul_Heery
Rick,
I know you are being honest about your car in the ad. But, having just read it for the first time, I came away thinking that the car has too many stories. Wrecked, painted, burns oil, brakes from a wrecked car, incorrect CarFax, modifications made by an enthusiast owner, etc. When I am looking at a used car, I want one with no stories.
Couple the above with what seems to be a high asking price, that would cause a lot of people to move on to the next ad.
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My sentiments as well.
I think a large reason for the stagnation is due to your (descriptively) honest approach unfortunately. Remember, you are competing with shady used car dealers and curb-stoners that are representing competing vehicles as "unmolested" and "cleanest in the country" etc. to get people on the hook (with no mention of any issues the car might have). Your 993 could easily pass for an "unmolested" example, but you have chosen to do the right thing and disclose the car's history.
However, I would focus on capturing some initial interest first, then explaining things in more detail once you have a dialog going with a potential buyer. Phrases like "track wreck", "poked a hole in the stock bumper", and "making 5th and reverse slap into each other" are going to turn away a lot of folks. Maybe try keeping the ad short and sweet, saving the "gory details" for those who express genuine interest.
It probably isn't going to help your cause to pay for any "premium" marketing for the car either. The reality is that your bottom line is likely going to suffer in order to move it (just my $.02).
Great car though. I've ridden in it and driven it. Anyone considering a 993 should take a closer look.
