(CNN) - An apparently routine live TV interview went horribly wrong in Virginia on Wednesday morning.
Two WDBJ employees were shot to death while reporting on a feature story Wednesday morning, the CNN affiliate in Virginia reported. They were reporter Alison Parker and photographer Adam Ward, the station said.
The crew from WDBJ was involved in the shooting during a live interview at Bridgewater Plaza near Moneta.
The gunman is believed to have fired six or seven times, WDBJ General Manager Jeff Marks said. The station does not believe that the interview subject was injured, Marks said.
Video circulated on social media showed a WDBJ reporter scream as what appeared to be gunshots were fired.
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https://www.facebook.com/video.php?v=10156061073550093
Parker is the morning reporter for the Roanoke station and a native of Virginia, having spent most of her life outside Martinsville. She started with WDBJ as an intern, her biography on the station's website says.
She previously worked with another CNN affiliate, WCTI, in Jacksonville, North Carolina, near Marine Corps Base Camp Lejeune.
She is a graduate of James Madison University's School of Media Arts and Design in Harrisonburg.
Virginia TV crew involved in shooting on live TV - CNN.com