[MRM]

It's almost impossible to break into distributing a new product unless you're already an established distributor. The reason he's telling you to market independent groceries is that the chains will not buy from you. Their purchasing is controlled by corporate home office who buys only from specific distributors and stocks only approved items. You will not be able to sell to the local Costco. You will not sell to any chains, period, and that's what you need to do to sell enough product to be profitable.

You will be stuck literally going from Kwikee Mart to Kwikee Mart with a case of product in your trunk, trying to talk to the clerk behind the cash register to find out who has authority to buy for their store. There are ten people a day trying to sell these independent shops a new product. They do not welcome the attention and do not make it easy to find the buyer.

Maybe you can set up a stand at county fairs and sell it at farmer's markets. That's about the only way you'll sell anything. This is not a good opportunity.