RamRodz (it pained me to type the Z).
http://ramrodz.com/
I don't use anything else. Get the adapter for shot guns and rifles. I have never been happier with a product.
I also use frog lube but the cognoscenti do not approve. You might.
http://froglube.com/
Be forewarned, gun cleaning opinions make PARF look like a Church Social.