[MRM]

Originally Posted by stuartj

I need a word, I've been wracking my brain and I am not aware of a word to describe this:

To attempt to bestow legitimacy, gravitas or substance to a thing which is completely bereft of these properties by use of arcane or complicated language.

Is there such a word, if not can one be coined on Pelican?

The word you're looking for is "sophistry". A sophist in Ancient Greece was someone who could argue falsely but persuasively.

Flatbutt beat me to it.