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It is a political thing, only folks with right wing political views are customers as they are the ones with the jobs to earn the money to buy stuff.
.... left wing folks don' have no money.....unless it is given to them by the government...
Very, very much in jest....
A serious answer would read something like:
You can make the best widget or give the best service in the world, but unless the customer wants it, you won't sell bupkis. So the trick is to find out what they want and ensure your sales pitch appeals to their notions of what is "right" for them....this lesson was learned ever since the first hooker initiated the oldest business in the world...
Dennis
Or something like that....
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