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The customer is right (even when they are wrong) because in general they have the ability to cost you more in future business than the cost of swallowing the one time occurrence.
It's more true today than ever.
One bad review on YELP or a social media outburst can ruin a business.
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"I want my two dollars"
"Goodbye and thanks for the fish"
"Proud Member and Supporter of the YWL"
"Brandon Won"
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