I remember going online with Compuserve and I bought a pair of Levis online in about 1990 or 1991. It was at 2400 Baud, green text on a black background no graphics.
I too ran a BBS using Wildcat and knew most of the SYSOPS in the area. I remember using Fidonet to ask advice about buying a CD ROM burner drive. The answer came from Australia about getting a Plextor 2X drive because it was fast and reliable. Writing at 2X was FAST!.