[jyl]

Are you a harbinger of failure?

See Harbingers of failure: meet the customers you don

Marketing researchers identified a group of people who tend to buy new products that then fail in the market.

"A recent paper in the Journal of Marketing Research has identified a group of customers whose support for a product is a “harbinger of failure,” a signal that the product will eventually flop. “Increased sales of a new product by some customers can actually be a strong signal of future failure,” researchers write."

I wonder if these customers have characteristics that could help identify them?. And if their failure-predicting power crosses product categories?