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Why an SUV? Lots of reasons. Women like to sit up high so they can see and it makes them feel safer. Easy to cart kids around, haul things, etc. Better capabilities in bad weather, typically. Tow things, go off-road on vacation here and there.
Why an SUV from an upscale car company? If you are used to driving a BMW sedan, a Honda or Ford isn't going to float your boat.
Why a high performance SUV? If you already make a basic one, hot rod it and get a few more buyers. Usually the higher in performance, the more a manufacturer makes on it in profit.
JR
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