[onewhippedpuppy]

Nice analysis. I like the theme but you also have to take into account the rest of VAG. A $40k Porsche would likely cost Audi sales of the TT. You also have to consider at what point they start diluting their position of Porsche as a premium brand, because status is a big factor for many new Porsche buyers. It also flies in the face of modern special edition cars, where simple/lightweight costs MORE money, not less. If they want to do a simple "back to basics" sports car, why not keep selling Boxster Spyders and Cayman GT4s at a premium?

With that said, I would love to see it happen. Much of the same reason why I find the new Miata appealing. Simple, lightweight, fun.