[rcooled]

Hard-core enthusiasts have been yearning for light, nimble, no-frills sports cars from manufacturers like Porsche for quite a long time. Unfortunately, the vast majority of people buying premium brands these days really don't care that much about performance. They are people of sufficient means to buy $70K+ cars and they're more interested in the status and comfort that driving a high-end car/SUV affords, as opposed to exploring it's limits on a challenging road or at a track day. Porsche knows who it's current customers are and what's expected of their offerings...there's just not much economic incentive for them to sell a bare-bones sports car. As already mentioned, it considers an entry-level Porsche to be a used one. Ferrari has exactly the same mindset. The lower end of the market is already overflowing with competent vehicles. Brands like Porsche will continue to move up-market, not down, with high-margin vehicles like the Carrera S, Panamera and Cayenne Turbo.