Thread: New Buick
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Quote:
Originally Posted by Nickshu View Post
I think GM should have eliminated Buick and GMC when they shutdown Saturn and Pontiac. While the redundancy is better it's still too much.
Agreed. They seem to have positioned Cadillac as a BMW/Audi competitor, and Caddy is making some pretty competitive cars in that segment. They are desperately trying to make Buick hip, but the products aren't cohesive. Why do you want a Buick? What is the brand identity? I think they should stick with Caddy as the European sport competitor and re-position Buick as their comfy premium all-American cruiser. It's already what Buicks are known for and is a niche that really isn't filled, particularly in their lineup.

GMC, on the other hand, is just a high margin Chevy. Totally pointless but people seem to buy them, why not ride that horse?
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