Quote:
Originally Posted by 1990C4S
We have a bunch of spam here now, random five letter names, always appearing as post #4, and they copy a quote from a real user who posted earlier in the thread.
The 'new' reply has some crap embedded that doesn't show up...but what's the point?
How does this generate traffic or do anything useful for them?
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There is an invisible tracking pixel, sometimes a visible smiley, that aids in search engine ranking or pay per clicks. Note that "click" is a misnomer, when the pixel loads on a page it fires registering an impression.
One of the parameters for search engine ranking is how many sites link back to yours.
The more of these things they place on relevant sites the higher their page ranking.
For ads people buy a guaranteed number of impressions for $x.xx. People who don't know what they are doing or who are being cheap don't buy "qualified" impressions, impressions that are actually from a relevant demographic. This tactic allows the ad channel to generate a legitimate report saying "look, we gave you your impressions".