I don't understand HD's current business model.
The number of used HD bikes on the market is through the roof and growing as baby boomers retire from biking. There is very little that differentiates a new HD from a 10 year old model. They killed off Buell, thus killing off the only toehold they had in the sports bike market. Their entire ethos still centers squarely on an absurdly dated machismo vision of America that has little appeal to millenials. And their one entry level bike, The Street
is an abortion on wheels. I think they've done a good job of keeping the Sporty line fresh, but again, you can find oceans of used ones for 40% less than a new bike.
Lets see, for around $8000 I can get a hip Italian Ducati scrambler.....
Or I can get....well, whatever this is supposed to be....
