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" Their entire ethos still centers squarely on an absurdly dated machismo vision of America that has little appeal to millenials." Bingo.
Let's see if they can right the ship (again) before they circle the drain (again). Just look at an annual gathering of HD people and you'll see a bunch of grey haired die hard hog people in dwindling numbers. That's their niche and heritage.
I bought HD stock back in '98 or so when they were "reborn" i.e. employee purchased from AMF. Fully half their revenue was from trademarked merch (leathers, boots, etc). I'm guessing that will go away along with the old guard too.
The other bike companies have much deeper roots in the sport bike world. BTW, that Ducati is dead sexy.
-C
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Bone stock 1974 911S Targa.
1972 914/4 Race Car
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