[stomachmonkey]

If you want my honest opinion I think you are beyond the point of saving this campaign.

You are not quite 1/3rd the way there yet on the money side and more than half way through it on the time side

To succeed you really wanted to be close to where you are now out of the gate.

That means getting a commitment from "friends and family" to jump on board early on and get momentum.

I also think you have too many tiers. Too confusing and leaves a lot of $0.00, unbacked, tiers which does not look good.

Product campaigns come down to two basic types.

A new and innovative way to deal with something everyone already knows about.

A new and innovative way to do something that has never existed.

Your campaign is kind of in both camps.

It does lean more to the experienced side in that a p90 in a humbucker route is not a new idea so those in the know will get it.

For less experienced guitarists they likely don't get it and I don't think you've given them a strong enough reason to care about it.

Your main video is nice but it's just pictures of pretty guitars and takes nearly a full minute to get anywhere. People don't watch that long if they are not getting any info. You need to hit them with "the why" a lot sooner.

If I did not know what your product was I'd think it was a pickup cover. Not terribly exciting.

They are pick ups, let potential backers hear them so they understand why they should care.

There's more but that's what I have time for now.

Best
Scott