Quote:
Originally Posted by sand_man
"rinse and repeat"
???
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The only reason I do the shampoo rinse and repeat thing is that I forgot I had already washed my hair 30 seconds ago. I'm either too tired, or getting old. Or both!
Here's genius marketing: The Mercedes-Benz G-class.
A 30 year old design that for the longest time was not available in the US, except in the form of grey-market vehicles. So... MBUSA mgmt says - hey - we can capitalize on this. Let's throw a couple marketing dollars at this, throw a few bells and whistles on the truck, and sell it for around $100k. Well, it worked. Hit the market just after the height of the SUV craze, and sold very well. So for very little marketing dollars, and just about zero R&D dollars spent on the car, they made a ton of money on the SUV that defined the 'keeping up with the Jones' mentality of the early 2000's...
Marketing genius.
-Z