People are idiots and your web site is too busy for anyone not really dedicated to buying your product. Yes, you CAN figure it out, but it takes effort (did I say people are lazy?)
I could only spend a couple of minutes on it right now, but:
The button doesn't work on my MacBook Pro running Firefox. You have to click on the words. What does "All Alcon Components" mean? There are multiple brands of brake pads listed, but no other components.