I remember years ago when a bottle of the good stuff was in the $30 range, with the sky being the limit. Probably a lot like wines..."better" is not guaranteed by the higher price and is due to personal preference IMO. Some years back I was visiting a friend and wanted to buy a bottle in his local store with limited choices....VERY limited choiches...the Sammy Hagar Cabo (reposado) was reasonably priced and surprisingly good though