The Monday morning after I got my 911 I drove it to work to show my co-workers. At lunch I noticed I had a slow leak in a rear tire. There was a local family owned tire shop just around the corner so i just aired the tire up and took it over there. I watched as they used the side jack plate to jack up that side of the car and removed the wheel, removed the tire to patch the hole from the inside remount the tire and used a torque wrench to tighten the lug nuts. And they did all of that for no charge, as is their policy. I was blow away. I wrote a nice analog thank you letter to them and mailed it. They sent me a package in return and in it was a nice jacket with their corporate logo on it. I almost wrote another letter but I was afraid they would send a set of tires.
I was very saddened when the family that owned the company accepted a buyout from a major tire chain.