Hi Duane!
I did watch their fund-me video and basically what they have is an unknown-background carbon bike with some new electronic gizmo which is not far off Garmin and other kits by now, I imagine. So, at the end of the day their selling point is the price.
I'm all for supporting start-ups but unless they can prove significant credentials in composite design and manufacture, I would say it the price point may not be worth it compared to the name brands and (hopefully) their experience. Trust me Jeff, I've seen things in this industry and still so much is left to black magic. Just because someone can learn to drive an FEA software in a week and buy some T1000 prepreg doesn't mean they actually know what they're doing...