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I worked for a Fiat dealer one summer in college (early 70s). When a new car came in for its first service the owner made sure we took the oil filter off by hand, so as not to scratch it. He had a place where he set the filters up to drain. After a week or two of draining he would put them in a new genuine Fiat part box. When the next car came in for service he'd upsell the guy from our standard Fram filter, charging $1 more for it because "...genuine Fiat is better than Fram."
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