[RKDinOKC]

It is interesting because all the users they want to send this specific Mail Chimp blast to are users that are already subscribed to our email discussion group. It is an invitation for our distributors to test our new web site. They want to use mail chimp to see how many of them go check out the new site. They are even having a drawing for a free BBQ dinner for the users that go check it out.

If I were doing this I would invite them using the regular mailing list to check out the site, giving them a link to a survey about the new site that would enter them in a drawing for free stuff. At least you would get some sort of feedback on the new site.