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^ Actually the produce is what I was referring to.
I think you are totally onto something by cooking at home. But if I may, try to increase the ratio of unprepared food to packaged food, and buy fresh produce. Try to get it locally or California grown, for two reasons: food safety, and nutrient density. Produce such as row crops will lose their nutrition value pretty quickly, so it's not just about looks.
Generally speaking, the worst produce (we're talking #2s or worse) are at Target, Walmart, Costco, Trader Joe's, and Smart and Final. The better stores have better produce, such as Andronico's, Draeger's, Nob Hill, Whole Foods, Molly Stone's, historically Bristol Farms has done well too, depending on their produce buyer, and in Southern California you have a wonderful grocery store chain called Gelson's.
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