[RKDinOKC]

When I started college Eskimo Joe's was a beer bar with 2 pool tables upstairs. The interesting this about the place was the upstairs urinal was a bathtub. The Eskimo and sled dog was supposed to stand for ice cold beer. There was also a place called Mexico Joe's with a similar looking character with a donkey that served mexican food. They also had a seafood place, but forgot what it was called, but it wasn't a Joe's.

There were all kinds of beer bars everywhere near the school.

January 1st of my second year the state raised the drinking age to 21.
Almost all the beer bars went away. There were a couple that stayed around though.
Eskimo Joe's was one of them.
They expanded the property and opened a "beer garden" and started having bands play with a cover charge to make up for the "loss of beer sales."
About that time they started selling beer in refillable plastic cups with the Eskimo Joe's logo.
They refilled the cups without carding you making them very popular.
They even had cup nights that you could get them re-filled for 25 cents.
Since the cups with the logos were so popular they started selling t-shirts.
The next year, to stay legal, they started serving mixed drinks and food.
By the time my nephew went to OSU 4 years later they were all restaurant with a clothing store.
Not sure why the cups and t-shirts were so popular after they quit being a beer bar.