[Por_sha911]

I understand their concerns.

1) The manufacturer puts a LOT of pressure on them to get good survey results because they want the JD Power ratings... The dealer gets financial rewards for high marks from internal and external surveys.

2) Some people would complain if you gave them a free $20 bill because they wanted 2 tens. As such even great service gets rated average because they are negative old farts.

3) Next time you eat out, go to the hostess at the end of your meal and ask to speak to the manager. They will come running out with a worried look on their face. Why? Because virtually NO one speaks up when things are good. The only comments they get are the negative ones. Again, see #2.

Telling people that good marks are important to them is fine. My dealer and insurance agent let me know to expect a survey and remind me if I can't rate them the best they want to know now so they can make it right. Seems like that dealer is coaching just a little too hard.