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Jobs died and plain old suits took over. The plain old suits are always hovering like vultures to come in and grab the reins and thus the money. They kicked him out in the '80s and learned it was too soon. They waited for him to die and came back in. Suits are not bold and innovative. Suits protect the money and not always in the smartest of ways. All suits see is cost. Jobs looked like a huge cost to the suits under him but they tolerated it while Jobs was alive and making such amazing innovations and staggering profits. But it's the conservative nature of most suits to halt that and "protect" the business from risk. Apple is dull now because of that.