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Non Compos Mentis
Join Date: May 2001
Location: Off the grid- Almost
Posts: 10,655
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I can think of no better example of marketing being more important than the product as Carfax.
I have never used a Carfax report, never will. I will look at the actual car.
I was at an insurance auction a while ago. When a very mangled Tahoe was up, the auctioneer didn't use the words "Clean Carfax", but he sure insinuated that the accident was not reported. The winning bid was twice what I thought it would go for. I'm sure it ended up at a used car lot where the sales dude shoved the Carfax report in the buyer's face so they wouldn't look under the hood.
Gotta agree with onewhippedpuppy here- Carfax is a joke.
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