Being from Sweden I am thrilled this prize is finally awarded an individual that I have actually heard of. Outside the small inner circle of Culture elite the yearly announcement was Always a good laugh. Not least since there for several years turned up a dude at the announcement, standing behind all the other press and media. As soon as the name of the person awarded was announced - very formal and stiff upper lip, he used to shout - "Finally!!" As if the author was someone well known and appreciated among the masses when in reality it was yet another complete stranger to most people.
Eventually he was banned from the announcement cermony.
