That many hits... turning each guy's head into oatmeal with all those blows... was a bit much, IMO... but I'm hoping that's the last of it. For a while, at least.
Somewhat echoing what sand_man said, I believe it was done that way for the effect it had on everyone... characters and viewers... and is supposed to leave everyone with an empty feeling and we'll see how quickly and in what ways everyone recovers... if they can.
It's certainly an episode I'll never watch again. Looks like the next episode is going to be much tamer, and I think that will be a welcome change.
And now, for some comic relief... something I ran across elsewhere on the net... please forgive me if this hits you the wrong way... I was a Glenn fan, too.