It's definitely an interest format and may take some time to get used to as it's something somewhat new/unfamiliar. It actually of reminds me of the Google+ format a bit as well. Not tips for you, but a shameless plug for those interested in joining the Pelican tribe here:
https://www.drivetribe.com/t/UJ3Ja21sQs2Nne_46GSPiw/Ph__GaJOQCWgNBZYp7bKcw.
