Sebro or Zimmerman rotors are the 996 rotor of choice. They're perfect for street and track applications. I, personally, prefer slotted/vented rotors vs. drilled. The Sebro's offer a slotted/vented rotor that are a great choice.
Porsche 996 (1999-2005) - Brake Pads & Rotors - Page 5
For pads, Akebono is a great low dust street pad. I'd suggest those pads or HAWK. If you aren't going to do any track time the Akebono and the HAWK Ceramic pads are what I recommend. The HAWK Ceramics are low dust and noise. I also run Ate Typ200 brake fluid (run it for street & track) for a really great brake pedal feel.
Ate Super Gold Typ200 -
Porsche 996 (1999-2005) - Brake Hydraulics - Page 2
Akebono -
Porsche 996 (1999-2005) - Brake Pads & Rotors - Page 1
HAWK -
Porsche 996 (1999-2005) - Brake Performance Upgrades - Page 4
Let me know if you have any specific questions about the items I listed.