They call it situational awareness
To my brother the 911 owner, of course it's a Porssha. To the people who ask me on the road "What is that car?", I say "Porsh".. It is kinda silly to get very worked up over. Do you say "Fulksvagen"? or even "Budvieser"? Nope. Neither do I. I've conceeded to the fact that American pronunciation is appropriate here in America. But in my mind it remains "Porsche", pronounced with a good German accent like Herr Dr.
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