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JCP just a few years back was in a huge nosedive and they ousted the CEO. They did a turnaround with a different sales strategy, store revamp and earned some decent Christmas seasons. But apparently its not enough to sustain. BTW: Their online program presence is poorly written and not smooth.
Also, last year they attempted to get into the appliance market. Goofy as hell pricing. Way out of whack high. Curious if the board was looking to take the slack from Sears for the appliance market.
Another in a losing battle.
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