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Willem Fick Willem Fick is offline
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Join Date: Sep 2004
Location: Sandton, South Africa
Posts: 916
Quote:
Originally Posted by wdfifteen View Post
+ 250 billion.
With 250 billion in cash on hand, why stick your neck out? I doubt that there is enormous pressure to come up with a new product. The pressure is to keep the company profitable by any means necessary. I'm surprised they aren't buying tech companies up like candy.
This is exactly the problem! (And I know as the organisation I'm working for is being challenged by the same thinking, and probably will go from being the dominant player in their space to a vague memory in the next decade!)

It is simple:

Your war chest can never be big enough to keep you afloat in a world that is changing as fast as ours is technologically. Today's Nokia is forgotten by tomorrow, no matter how cool it was at the time.

In addition you are bleeding cash into overheads such as manufacturing, staff, buildings, channel infrastructure, keeping lights on, and a whole host of other things.

If you are in the consumer tech industry and not out there innovating, failing fast and moving on, you may as well bank your money, get out of the game and retire, hoping your investments will outlast you.
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