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Sorry, I should have provided more info.
I am soon opening a new gas station and mini mart. It's a major branded site, located in the higest median household income area for several hundred miles. It's probably going to be a very busy location.
My customers are Biff and Buffy, the yoga mom. Soccer mom used to sacrifice for the kids. Yoga mom on the other hand, makes sure that she has hers. She works out to show that she's still got it. Yoga mom turns into Soccer mom when times turn rough financially, so think rich soccer mom, and you know what I mean.
For her, I have affordable wines, trendy healthy snacks, etc. Also frozen take home restaurant quality food like lobster ravioli, world class chocolate truffles, etc.
The thing about beer is that you can sell to Jose and Bubba too, at Biff and Buffy prices once they have tried it at the bar and stop in for a 6 back of Bud Natty Ice.
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